Business Development Manager of Corporate Business Services Al Hanoof Assaf discusses growing importance of outsourcing in UAE  

December 20, 2012

Dubai Business Women Council (DBWC) has today (Thursday, December 20, 2012) concluded a new session of the Network Majlis with Al Hanoof Assaf, Business Development Manager of Corporate Business Services (CBS), a provider of business setup and company formation solutions in the UAE. Assaf conducted a presentation titled “The Power of Outsourcing” wherein she discussed various aspects of outsourcing, including its growing adoption in the UAE. The Network Majlis was held at the Dubai Chamber of Commerce and was attended by leading businesswomen and other prominent women personalities in the UAE.

Assaf, a trained NLP (Neuro Linguistic Programming) practitioner who regularly conducts workshops and seminars on the NLP communication model and team building, provided a comprehensive overview on outsourcing, highlighting its benefits and challenges.

Al Hanoof Assaf said: “Outsourcing is certainly gaining momentum in the UAE as the economy and different areas of specialisation develop rapidly. Companies here are increasingly realising the many advantages of outsourcing their non-core activity to specialised service providers. This Network Majlis session hosted by Dubai Business Women Council gave me an excellent opportunity to share my knowledge with several dynamic businesswomen of the UAE, many of whom have already leveraged the power of outsourcing for their business ventures.”

Raja Al Gurg, President, Dubai Business Women Council, said: “It was definitely a highly insightful and informative presentation on outsourcing conducted by Al Hanoof Assaf, who perfectly demonstrated her expertise and strengths as an accomplished training consultant. She highlighted several aspects about outsourcing which many of us were not aware of, and I believe those points would have significantly benefited the businesswomen who attended this Network Majlis session as they look to maximise operating efficiencies and reduce costs in their respective companies.”        

Assaf, who holds a bachelors degree in International Business Management from the European University of Brussels, has several years of experience in marketing, customer relations, training and business development. An integral part of her current role at Corporate Business Services is supporting entrepreneurs and SME’s (small to medium enterprises) by facilitating and closing gaps of support means acquired from the government as well as the private sector.

Founded in 2002, DBWC motivates women to be productive members of the society, while encouraging role models to rise up from the ranks and inspire other women around the world, especially in the Arab region, to discover their true potential. DBWC organises the high-profile monthly event ‘Network Majlis’ to provide information about the latest knowledge, skills and best practices for women entrepreneurs and leaders.