DBWC MEMBER EVENT

From Founder to Brand:

Mastering Instagram & TikTok to Grow Your Business

Your customer scrolls Instagram and TikTok differently  yet most founders run the same content on both. That gap is costing you reach, credibility, and sales.

Dana Al-Azem, Business Director at Publicis Groupe, has spent 15+ years turning brand strategy into digital growth for some of the region's biggest names. In this session, she brings that expertise directly to DBWC members ,decoding exactly how each platform's algorithm rewards (or ignores) your content, and what to do differently on each.

You'll leave with more than ideas. You'll leave with a 30-day action plan built for your business plus the AI tools and content workflows to execute it without burning hours you don't have.

Seats are limited — this is a working session, not a lecture.

What You'll Walk Away With

• Understand the key algorithm differences between Instagram and TikTok and why a single cross-platform strategy is holding you back.
• Optimize your Instagram for discoverability, community building, and conversions.
• Develop TikTok content that drives authentic engagement and real growth.
• Build an efficient content creation workflow using simple tools and AI.
• Connect your social media performance to real business objectives and measurable KPIs.
• Leave with your own personalized 30-day social media action plan, ready to implement immediately.

About the Session

Not all social media platforms are created equal and your social strategy shouldn't be either. This practical, hands-on workshop is designed for women entrepreneurs and founders who want to understand how Instagram and TikTok truly operate: different algorithms, different audiences, different rules for growth.

Rather than generic social media advice, this session breaks down platform-specific strategy, content creation, and optimization translating it all into a roadmap you can put to work the same week.

Your Speaker

Dana Al-Azem

Business Director, Publicis Groupe

Dana Al-Azem is a Business Director with over 15 years of experience in digital, social media, and integrated communications across the UAE and GCC. She has led strategic campaigns and digital transformation initiatives for global and regional brands across government, real estate, tourism, aviation, finance, and lifestyle sectors.

Dana specializes in social-first brand building, content strategy, platform optimization, and audience engagement helping brands and founders translate business objectives into impactful digital storytelling through insight-led, creative, and technology-driven approaches.

About Publicis Groupe

Publicis Groupe is a highly modular "Connecting Company" that gives clients seamless access to integrated expertise across creativity, media, technology, data, and digital transformation. Through its connected Solution Hubs -Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health - Publicis Groupe delivers the "Power of One," combining strategic thinking, innovation, and execution.

www.publicisgroupe.com

Spaces are limited to keep the session interactive and hands-on.

Reserve your seat today.