DBWC MEMBER EVENT

From Founder to Brand:

Mastering Instagram & TikTok to Grow Your Business

What You'll Walk Away With

• Understand the key algorithm differences between Instagram and TikTok and why a single cross-platform strategy is holding you back.
• Optimize your Instagram for discoverability, community building, and conversions.
• Develop TikTok content that drives authentic engagement and real growth.
• Build an efficient content creation workflow using simple tools and AI.
• Connect your social media performance to real business objectives and measurable KPIs.
• Leave with your own personalized 30-day social media action plan, ready to implement immediately.

About the Session

Not all social media platforms are created equal and your social strategy shouldn't be either. This practical, hands-on workshop is designed for women entrepreneurs and founders who want to understand how Instagram and TikTok truly operate: different algorithms, different audiences, different rules for growth.

Rather than generic social media advice, this session breaks down platform-specific strategy, content creation, and optimization translating it all into a roadmap you can put to work the same week.

About Publicis Groupe

Publicis Groupe is a highly modular "Connecting Company" that gives clients seamless access to integrated expertise across creativity, media, technology, data, and digital transformation. Through its connected Solution Hubs -Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health - Publicis Groupe delivers the "Power of One," combining strategic thinking, innovation, and execution.

www.publicisgroupe.com

Spaces are limited to keep the session interactive and hands-on.

Reserve your seat today.