October 9, 2016

Members of the Dubai Business Women Council were given an insightful seminar on the importance of building a customer centric culture by renowned expert Dr Linden Brown at the Dubai Chamber Of Commerce & Industry.

Linden’s first degree in economics and accounting was followed by a Ph.D in marketing from the University of New South Wales (UNSW) in Sydney, Australia. He taught MBA students in marketing at UNSW (1985-1995) and was appointed Adjunct Professor of Marketing at UTS 1996-2005. His academic appointments include Visiting Professor at INSEAD (France) in 1999 and Visiting Professor at Cranfield University, England from 2000-2003. He is currently a Visiting Professor at the Australian Graduate School of Management (AGSM) at the University of NSW, Australia.

 His latest book, The Customer Culture Imperative: A Leader’s Guide to Driving Superior Performance, January 2014 with Chris Brown, is a unique guide to help organizations measure and chart a roadmap to strengthen customer centricity.

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