KenziBox to promote UAE children’s learning through creativity and imagination

Ro’Ya 2015 first prize winner stimulates learning through an innovative approach to education

Dubai, UAE, 10 December 2015 – KenziBox, an innovative approach to education through creativity and imagination, recently won the first prize for Ro’Ya 2015, an initiative run by the Dubai Business Women Council (DBWC) and MasterCard. Founders of KenziBox, Leyla Lahsini and Shirin Benamadi, won the grand prize of $50,000 towards investment into the business and also took home the ‘People’s Choice’ award, which was voted for live at the event by attendees.

Commenting on their win, Lahsini said: “We started KenziBox with the goal of bringing the magic of crafts into all homes, without the hassle. We want mothers to enjoy quality time with their children without wasting time looking for the ideas or driving all over town hunting for materials. Thanks to the Ro’Ya initiative we will be able to expand our business and reach out to more moms. During Ro’Ya we were able to develop and enhance our business through the mentorship and knowledge we gained, and now with this prize money we will be able to push our business further.”

KenziBox provides arts and craft activities specially designed to stimulate children’s learning through creativity and imagination and caught the attention of the judges for its originality and innovative approach to education.  The concept showcased multiple levels of creativity, practicality, an ability to meet the needs of the market and clarity of vision for implementation.

“The benefit of KenziBox go beyond the simple pleasure of back to basics in childhood activities. Various academic studies have found that arts and crafts are important in the cognitive and emotional development of children. KenziBox provides an outlet to nurture the decision making, problem solving, spatial reasoning and team work skills of children. The exact skills that are often hindered as a result of excessive screen time,” added Lahsini.

Leyla and Shirin aim to take their business to the next level and expand their operations around the UAE and the region and change hope to change more lives through their products.

Ro’Ya also recognized two other winners for Ro’Ya 2015 namely, Abir Moussa who was awarded the third prize and $20,000 for her business concept called ‘Officetag’ while Amira Awwad took the second prize and $30,000 for her concept called ‘MedsConnect’. The three winners will receive a free six-week Accelerator program by venture Fin, one of Ro’Ya 2015 Think Tank Partners.

For more information about the Ro’Ya initiative or to learn more about the DBWC, http://www.royadubai.ae.