Join us for an interactive workshop led by Zenith MENA, designed to equip entrepreneurs with the media skills needed to unlock real business growth. Building on your training in content creation and storytelling, this session provides the missing link: understanding how to use media strategically to drive awareness, consideration, and sales.

Through practical frameworks, inspiring case studies, and hands-on exercises, you’ll learn how to:

• Match your business objectives to the right media roles.
• Select the most effective channels — from social “push” to search “pull” to owned and earned “spark.”
• Develop creative, measurable campaign ideas that deliver growth.
• You will leave equipped with the tools and confidence to build impactful media campaigns that support and scale your business.

Takeaways:

• Understand how media drives business growth across awareness, consideration, and sales.
• Learn the roles of key channels: social as “push,” search as “pull,” and owned/earned as the “spark.”
• Gain practical frameworks to connect business objectives with the right media approach.
• See inspiring, real-world case studies that prove impact is possible on any budget.
• Build the confidence to design and measure your own media campaigns.
• Leave equipped with actionable tools to create growth-focused campaigns for your business.