Founded in 2021 by Sarah Brooks, FCIPD, Fikrah HR is a boutique HR consultancy that empowers SMEs across the UAE and GCC with flexible, senior-level HR expertise. We were built on the principle of being a hands-on HR partner that SMEs can access when they need it, without the burden of fixed retainers.

Our philosophy is simple: deliver “HR with a Heart”, blending empathy with commercial pragmatism so that people and businesses thrive together.