DRIVING GROWTH THROUGH CUSTOMER CENTRICITY: 10 THOUGHT STARTERS
EVENT FORMAT: Online
TIME: 10:00 - 11:00 (GMT +01:00)
The significant shift in power towards customers has led this era to be known as the Age of the Customer. The business community as a whole recognises that focusing on customers is more important today than any other strategic imperative, and many great companies take pride in being customer centric. The academic community is not lagging behind, quite the contrary, it is leading the conversation on customer centricity and its key role in driving growth, with recent studies concluding that customer-centric companies are up to 60% more profitable compared to companies who don’t focus on customers and proving a positive correlation between customer centricity and revenue growth performance. Given this weight of evidence, all companies should already be fully customer-centric but instead find themselves prioritising short term financials and engaging in everyday activities that fail to fully satisfy customers.
Academic Director at IE
Senior leader with a successful track record in marketing strategy, brand equity, portfolio management and digital / inbound strategy in Higher Education and FMCG. Champion of innovation across roles: I have a creative mindset and I am experienced in reframing business opportunities from a consumer centric perspective. Since 2012 I am also a professor at IE Business School and IE’s HST at both undergraduate and Masters level.