This professional workshop delivered by global PR maestros Weber Shandwick, explores shifting audience behaviours, AI-driven discovery, and the art of building lasting engagement. Learn practical frameworks to home in on who you are talking to, craft meaningful content, and convert attention into authentic, sustained connection. Let’s unpack the theory and make some noise!

Objectives/ takeaways: 

• Understand the modern media landscape and the value exchange journalists, influencers and partners look for.
• Discover the principles of corporate storytelling and understand the principles of producing engaging content.

Agenda: 

• Introduction to speakers and ice breaker 
• The power of earned – unpacking the value earned content provides and understanding the media landscape 
• Finding your narrative – storytelling is your superpower 
• Individual task: Defining your elevator pitch
• Coffee break 
• Strategic thinking in comms – introduction to the ‘move’ model 
• Individual task: defining a comms challenge, defining an opportunity