E-Commerce automation empowers businesses to operate smarter, scale faster, and deliver greater value with less effort. It’s not just about efficiency—it’s about unlocking new possibilities for growth, innovation, and customer impact., with the latest technology with Odoo.

Why Automate E-Commerce?

 Discover how automation in e-commerce can streamline operations, reduce manual work, and increase profitability—allowing teams to focus on strategy and customer experience.

Key Concepts

• Automate inventory and order management in real-time
• Personalize customer experiences with smart segmentation
• Sync e-commerce with CRM, accounting, and logistics in one system
• Use AI and analytics to optimize product listings, upselling, and promotions

Agenda:

Introduction : What is E-Commerce Automation and Why It Matters?

• Framing the opportunity for businesses: how automation transforms online selling from reactive to proactive.

Theory in Action:

• E-Commerce trends and customer expectations in 2025
• When to automate (and when not to) in an e-commerce business
• Innovation spotlight: AI-powered recommendations, abandoned cart flows, and instant feedback loops

Workshop: Smart E-Commerce in Action - Live Demo:

• Automate product listings, pricing adjustments, and promotions
• Auto-send transactional and promotional emails/SMS
• Real-time inventory and order fulfilment automation

Hands-On Activity:

• Bring your laptop → Set up your first smart product automation flow using Odoo

About the Speakers: 

• Somaya Hosny: Professional with 15 years of work experience in the Gulf, specializing in digital transformation, project management and corporate relations.
• Sarah Muna Kasule: Experienced IT digital transformation expert in the USA, Turkey and the UAE. IT project management strategist to scale companies. Serial healthcare and technology entrepreneur.

← Go Back to Women in Business Series with Odoo: Details & Schedule

Register below for June 19,2025 Session 5 :