Introduction to business automation in marketing, to engage customers more effectively. Utilize technology to develop marketing campaigns that resonate with your target audience, with the latest technology with Odoo.

Why Automate Marketing?

Explore how marketing strategies can be tailored to create meaningful, customer-focused campaigns.

Key Concepts

• Segment your audience for targeted, effective campaigns
• Automate customer journeys from lead generation to post-sale follow-up
• Integrate email, SMS, and social media marketing into a unified strategy
• Analyze campaign metrics for continuous improvement

Activities

• Quiz Game: Marketing 101
• Live Demo: Build an automation campaign

Agenda:

Introduction & Context (15–20 mins)

What is Marketing Automation?

Theory in Action (20–30 mins)

• Marketing theory (Special Speaker)
• Data-driven marketing decisions
• When to automate marketing?
• Future of marketing automation

Workshop: Automated Marketing Campaign (60–90 mins)

• Live Demo: Create customer segments, and automate a marketing campaign based on customer behavior
• Smart Tools: Performance tracking & analytics
• Hands-On Activity:
•  Bring your laptop → Set up a simple marketing campaign.

Q&A + Wrap-Up (15–20 mins)

• Addressing marketing automation questions
• Key takeaways & next steps

About the Speakers: 

• Somaya Hosny: Professional with 15 years of work experience in the Gulf, specializing in digital transformation, project management and corporate relations.
• Sarah Muna Kasule: Experienced IT digital transformation expert in the USA, Turkey and the UAE. IT project management strategist to scale companies. Serial healthcare and technology entrepreneur.

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Register below for June 12,2025 Session 4 :