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Amazon Culture of Innovations

Event Details

Date: 06 Jun 2024
Time: 9:00 am - 12:00 pm UAE Local Time
Add to Calendar 06/06/2024 9:00 am 06/06/2024 12:00 pm Asia/Dubai Amazon Culture of Innovations   Amazon Culture of Innovations  Ama Dubai Chamber
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Amazon Culture of Innovations 

Amazon has a peculiar approach to innovation that is intrinsically linked to how we use technology, and organise our teams. In this workshop, you’ll be introduced to how we innovate at Amazon, organized around four interdependent elements: Culture, Mechanisms, Architecture, and Organisation.

You’ll have the chance to dive deeper on each topic, including Leadership Principles, Working Backwards, and 2-Pizza Teams! The workshop will be of tremendous use to anyone who would like to learn and grow with digital innovation.

As we work with our customers at AWS, they have often asked us, “How does Amazon innovate?” In this session, we will share what our culture of innovation is, what we’ve adopted, and the lessons we’ve learned over time.




  • Our Mission - to be Earth’s most customer-centric company
  • Where innovation begins: start with the customer and work backwards
  • Growth Flywheel

How do we organize for Innovation?


  • Leadership Principles
  • One-way Two-way door decisions


  • Input and Output mechanism
  • Working backwards

Architecture: How does our architecture supports and accelerates the pace of our innovation?

Organization: Two-Pizza Teams

Speaker :


Bashar Yaieesh, AWS Partner Sales Leader

Bashar Yaieesh is the  AWS Partner Sales Leader,  leading a team of Partner Account Managers  focused on developing and growing the Independent Software vendors (ISVs) business with AWS. Prior to this role, Bashar was.

Bashar was a 19-year veteran of Oracle, held several senior positions in Ireland, UK, Canada and UAE, including Sr. Director of Sales at Oracle Systems ltd, where he was invaluable in introducing Software As a Service (SaaS) to customers across the Gulf region

Bashar received his MBA from the University of Sheffield and his BSc in Industrial Engineering from University of Jordan. Bashar also obtained The Executive Leadership Degree from IESE Business School in Spain. 


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