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AWS Training Programme for DBWC Members - Topic 2

Event Details

Date: 29 Jan 2024 - 14 Oct 2024
This is an exclusive DBWC Member's Event.
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Topic 2: Amazon Culture of Innovations 

Amazon has a peculiar approach to innovation that is intrinsically linked to how we use technology, and organise our teams. In this workshop, you’ll be introduced to how we innovate at Amazon, organized around four interdependent elements: Culture, Mechanisms, Architecture, and Organisation.

You’ll have the chance to dive deeper on each topic, including Leadership Principles, Working Backwards, and 2-Pizza Teams! The workshop will be of tremendous use to anyone who would like to learn and grow with digital innovation.

As we work with our customers at AWS, they have often asked us, “How does Amazon innovate?” In this session, we will share what our culture of innovation is, what we’ve adopted, and the lessons we’ve learned over time.




  • Our Mission - to be Earth’s most customer-centric company
  • Where innovation begins: start with the customer and work backwards
  • Growth Flywheel

How do we organize for Innovation?


  • Leadership Principles
  • One-way Two-way door decisions


  • Input and Output mechanism
  • Working backwards

Architecture: How does our architecture supports and accelerates the pace of our innovation?

Organization: Two-Pizza Teams

Speaker :


Yasmine Afifi

Senior Corporate Counsel - Worldwide Public Sector, MENA - Amazon Web Services

Register for March 5,2024 session CLICK HERE

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