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In this master class, we will explore the rise of digital economy narratives, using the example of developments in FinTech through research developed by academics at AMBS.
In a financial economy, investors search for a high yield. High yields can be driven by narratives (cultural economy) rather than by economic fundamentals (Asian tigers, new economy bubble, financial engineering of credit risk and subprime bubble, BRICs as challengers to the US and Europe, digital economy and FinTech, etc).
So many of the things we –managers, journalists, professors, and consultants, commonly think contribute to company performance are often attributions based on performance. The Halo Effect is a way for the mind to create and maintain a coherent and consistent picture, to reduce cognitive dissonance. DBWC members can learn to be aware of these attributions and distinctively learn to separate true events from attributable narratives.
Alicia has been involved with Alliance Manchester Business School Programmes (AMBS) for the past 20 years in her capacity as a lecturer in Finance and as a tutor for the Consulting Projects for the MBA. At present, she is also coaching executives for the Executive Education Centre at AMBS.
Alicia graduated with an MBA in 1997. She is a Senior Fellow of the Academy of Higher Education and holds a PGCert in Higher Education. As a senior business manager who specialised in cross-cultural projects, she worked for eight years in the energy sector in Spain, and then in strategic consulting in the UK and Brazil before setting up her own management consultancy business. She has 20+ years of experience in management consulting, advising organisations on international business development and organisational improvement through process improvement.
*ALL ATTENDEES MUST PRESENT PROOF OF COMPLETE COVID-19 VACCINATION OR PCR TEST RESULT VALID FOR 72 HRS