Creating a solid branding strategy is one of the most important tools when setting up your company. When you create a good brand, it becomes easier for you to build your business around it – especially for your website, brochures, marketing materials and the way you communicate.

Join us to learn how to develop the foundation for your brand and a defined strategy that will serve as a compass for all your company’s activities.

In this session we will look at:

• Understanding the importance of a brand strategy
• Brand strategy basics
• Developing a unique and memorable brand identity
• Creating visuals that reflect your strategy
• Translating brand strategy into action

Maya Itani

Maya is an award-winning marketing consultant specialised in brand development and strategy. With over 14 years of experience in multinational brand management and entrepreneurship, Maya capitalises on her experience working with both large brands and SMEs to help companies of all sizes detangle the complex world of marketing. By combining a deep knowledge of the Middle East consumer with extensive brand-building experience, she helps regional companies build brands that build businesses.