Your digital marketing strategy is a necessary tool to promote your business successfully. It requires planning, consistency and clear goals and objectives. You will learn how to identify which platforms will work best for your needs and the important elements of success on each.

In this session we look at:

• What a digital marketing strategy should look like
• Identifying which platforms will work best for you
• What type of content for which platforms
• How paid advertising and promotions work
• How organic digital marketing works
• Best practice for digital marketing
• SEO and why it is important
• Creating a consistent digital marketing plan
• Tools to help – free and paid

Houda Naji, Founder, younoh Media

With 20 + years’ experience in the MENA region, Houda Naji fulfilled various senior sales and marketing roles in the IT industry working for multinational. She brings a valuable hands-on experience and is an advocate of getting brands thrive in the Digital world. She founded her company, Younoh Media in 2014 in Dubai, a boutique digital agency serving all size clients from various industries. Houda teaches digital media in various institutions and is Facebook certified and SEO certified.

She is holding a Bachelor and in Marketing and International Commerce from a leading French university and has completed a certificate of leadership from Vital Voices Organization in the US.