DATE: Monday, 9 August 2021

TIME: 10.30am-12pm

With Gergana Abdulrahman, co-founder Wild Fabrik

Writing a business plan is a skill that every entrepreneur should have, and the foundation behind a successful business. Learn the practical steps to create a blueprint to help you start, build, run and grow your business.

In this session we will look at:

• Why you need a business plan and how it will help you run and grow your business
• The business plan framework
• Determining your value proposition
• Identifying your ideal paying customer/client
• Research for your business plan
• How to conduct a SWOT analysis
• Financial planning and setting targets
• How marketing and sales fit into a business plan
• Setting KPIs
• Reviewing and revising the business plan

About Gergana

In her 15-year career in the UAE, Gergana has managed several FIFA Club World Cup events of massive proportion. She has set up four different companies from idea to execution across F&B and Luxury Retail and now is at the forefront of sustainable E-commerce with her upcoming company launch Wild Fabrik. Her innate leadership skills, detailed business, brand and marketing strategies have been the key to successfully launch and grow all the companies she started whether for herself or other organizations. Currently, she is mentoring for the Startup Bootcamp sustainability cohort, in the Netherlands 2021. The cohort’s initiatives are tied to the UN’s 17 Goals to transform our world, bringing innovations that will change the course of our planet. She believes that together we can all make a difference and is proud to be able to share her knowledge and help others. Gergana is passionate about launching companies, creating brands, and inspiring others to reach their fullest potential.