The tools and resources you need.
Every startup owner is looking for something that gives them an edge over others. With the technology that we have today, startup owners have a better chance of competing with large companies and turning their venture into the next big idea. Join our next session with Omar Qirem, CEO, Edelman and PRCA and learn what marketing tools, resources, and strategy startup owners should adopt while starting out on their own.

Topics of Discussion:

• Creating and telling your story
• What you need to do to convey that story
• Examples of great communicators and leaders
• How the media landscape has changed and the principles of communicating today

Moderator:

LORENZO JOORIS

CEO, Creative Zone
A seasoned entrepreneur, the man behind One World Communications and LEADERS Middle East that started the Young Global Leader Summit and the Power Women of Arabia Debate.

Speaker:

OMAR QIREM

CEO, Edelman Middle East and Chairman, PRCA MENA

Omar Qirem is Chief Executive Officer (CEO) of Edelman Middle East and Chairman of PRCA MENA. Born and raised in Jeddah, Saudi Arabia, Omar has two decades of communications experience in the British Government, as well as agency and corporate roles in the Middle East. He has provided communications counsel for private sector campaigns, major government initiatives, B2B marketing, and reputation management for companies, CEOs, and senior government ministers.

Omar was one of four global media trainers for energy giant Shell, and media trained Saudi government ministers and CEOs. Omar re-joined Edelman from Saudi Arabian family business Abdul Latif Jameel where he was Director of Communications. In this role, he was responsible for international communications covering 30 countries and 16,000 staff across multiple sectors such as automotive, energy, land, and investments.