Most businesses across the world are undergoing a difficult period as Sales and Revenues continue to dwindle. The adverse economic impact of the pandemic has left many businesses to either downsize or even shut down. The E-commerce domain, however, has seen a boom particularly in the Middle East region where most of the shopping was previously reliant on traditional retail models.

Mumzworld, the largest online baby shop in The Middle East, has emerged as a notable case study of this phenomenon as it witnessed a colossal 800% growth in demand from January to March. With stocks flying and a demand to keep up with, Mumzworld has shifted its focus to online with a restructured website catering to the changing needs of its customers.

Join us for a special webinar with Mona Ataya, CEO and Founder of Mumzworld, to discuss her journey as an entrepreneur, the role of technology and e-commerce in the retail industry, and how she remodelled her business strategies to meet ever-evolving consumer needs and behaviours.