"Strategic Marketing and the Future"

Date: Wednesday, 20 May 2020 | Time: 4:00pm - 5:30pm

Marketing will always remain one of the core functions of any organization or business and is vital for sustaining itself in the long run.

With technology evolving over time and a mass audience that are spending more time online, traditional marketing methods may no longer do the trick. It is therefore important to re-evaluate the current advertising landscape to determine which methods are still effective, focus on introducing new techniques to target an audience and to improve customer journeys to drive sales and profits.

• The basic tenets and pillars of Strategic Marketing
• Blue ocean Thinking, Corporate and Brand Profile Perspectives and Core Dimensions of Marketing
• How to gauge and generate customer value
• Strategic marketing tasks and the future of marketing (Post COVID-19)
• The use of customised scenarios and cases to enhance the exposure to the domain of marketing

This exciting event will provide you with the opportunity to participate in an interactive discussion online on marketing potential of new projects and entrepreneurial ventures of the participants.