Ro’Ya 2015 announces partnership with top coaching firms to help drive entrepreneurship among women

Ro’Ya bridges the gap between idea and inception through a series of tailored workshops targeted at budding female entrepreneurs across the UAE

Dubai, April 23, 2015: Ro’Ya has announced strategic partnerships with grow.ME, a leading Dubai based development consultancy, ActionCOACH, one of the top business coaching firms in the region and VentureFin, a global equity and loan based crowdfunding platform. Partners will lead a series of group training sessions and workshops that will provide tailored insights into creating and managing successful business entities for new applicants for this year’s program. Ro’Ya is an initiative by MasterCard and the Dubai Business Women Council that aims to encourage and nurture female entrepreneurs in the UAE.

Three workshops entitled “Welcome to Ro’Ya”, “5 stages of entrepreneurship”, and “Introduction to LEAN Start Up Canvas” were recently hosted by the partners who provided insights into what to expect from Ro’Ya 2015 and the fundamentals of starting a new business.

“All business owners share one common thing – the dream, before starting a new business,” said Wassim Karkabi, Managing Director, ActionCOACH. ‘We realize the dream is often different to the reality they face when they do venture into business. Ro’Ya is a great platform that helps budding female entrepreneurs across the UAE bridge this gap between having a business idea and turning it into a successful entity.”

Commenting on the partnership, Maria Pearson, CEO grow.ME added: “We are proud to be a strategic partner of the second edition of this successful initiative and join hands with MasterCard and DBWC to inspire more entrepreneurship amongst women in the region. We are excited to continue to roll out the series of trainings we have put in place for Ro’Ya over the next few months.”

Inspired by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, to encourage entrepreneurship in the country, the Ro’Ya initiative was announced for the second year running by DBWC and MasterCard on March 2015. The aim of the program is to provide coaching and mentorship to aspiring female entrepreneurs looking to establish new businesses.

The initiative also rewards the top three winners with funds to be used towards their initial start-up costs. The top prize winner will receive the equivalent of USD 50,000, with second and third prize winners taking home the equivalent of USD 30,000 and USD 20,000 respectively.

“We connect businesses with investors and a program like Ro’Ya is an ideal opportunity to get involved with potential start-ups to measure their offering and business model,” said Ibrahim Jaber, CEO of VentureFin. “Not only are we strategically involved with this year’s initiative to further help these incredible business women reach investors but we are also committed to help them through the entire program to ensure they reach their full potential, and learn from the industry experts to enhance their business concepts.”

Entrepreneurs interested in joining the workshops and the Ro’Ya initiative can register in advance on www.royadubai.ae. Submissions will be accepted until May 30^th 2015.

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