From Founder to Brand: Mastering Instagram & TikTok to Grow Your Business

September 11^th, 2025

The Dubai Business Women Council brought members together for a hands-on look at what it really takes to turn social media activity into business results. In partnership with Saatchi & Saatchi, the session went beyond general advice to unpack the practical differences between Instagram and TikTok — and how founders can tailor their content, tone, and strategy to each.

Discussions covered discoverability, audience engagement, current platform trends, and how AI tools can be used to work smarter rather than harder on content creation , but the real value of the session came from its working format, with members bringing their own profiles for live review and walking away with direct, practical feedback, a clearer sense of direction for their brand, and concrete next steps to put into practice immediately, reflecting the Council's continued priority of equipping members not just with knowledge, but with tools they can act on right away.