Shifting from Visibility to Impact in Marketing and Media with Odoo
April 16th, 2026
In collaboration with Odoo, DBWC hosted “From Attention to Action: Marketing & Media,” a virtual session delivered by Karim Jabari, Business Advisor at Odoo.
The session focused on helping members move beyond visibility-driven marketing towards more outcome-oriented strategies. Participants explored how to assess the effectiveness of their campaigns, align their marketing channels, and ensure their efforts are translating into measurable business results.
With a strong emphasis on practical application, the session encouraged members to approach marketing with a more structured and data-informed mindset, enabling clearer decision-making and stronger returns on their efforts.
