Earning Attention in the AI Era: DBWC and Weber Shandwick Inspire Authentic Storytelling

November 20^th, 2025

As part of its ongoing efforts to empower members with cutting-edge communication insights, the Dubai Business Women Council held a dynamic session entitled “Earning Attention – How to Tell Your Story and Engage Your Audience,” delivered by the expert team from Weber Shandwick, one of the Council’s valued strategic partners. Led by David Willett, Head of Digital, Weber Shandwick UAE; Mariaan Valero, Head of Content and Marketing; and Katie Plant, Head of Consumer Brands and Lifestyle, the session explored shifting audience behaviours, AI-driven discovery, and the art of storytelling that builds lasting engagement. Designed to provide members with practical frameworks to craft meaningful narratives and enhance their communication strategies, this workshop underscored the impact of the Council’s partnership with Weber Shandwick in equipping members with global expertise and actionable tools for authentic, effective connection.