Media Mastery for Business Growth with Zenith MENA

October 16^th, 2025

The workshop on  “Media for Business Growth” by Zenith MENA offered a dynamic and impactful learning experience that enabled our entrepreneurs and business owners to harness media as a powerful tool for driving business success. Led by Alina Waite – Business Lead Strategy, Vanessa Abi Faris – Performance Director, and Maya Kusybi – Business Director Strategy, the workshop built on the DBWC members’ foundation in content creation and storytelling, guiding them on how to strategically leverage media to fuel awareness, consideration, and sales. Through practical frameworks, real-world case studies, and interactive exercises, attendees gained a clear understanding of the roles of key channels — from social “push” and search “pull” to owned and earned “spark.” Participants left the session inspired and equipped with actionable insights and the confidence to design measurable, growth-focused media campaigns tailored to their business goals.