Exploring AI in Creativity: A Hands-On Workshop with Saatchi & Saatchi and Publicis Groupe

Thursday Feb 13th,2025

The Dubai Business Women Council (DBWC), in collaboration with Saatchi & Saatchi and Publicis Groupe, recently hosted an interactive half-day workshop led by Alexandre Rodrigues (Creative Director), Megan Fowkes (Senior Art Director), and Sherif Mohamed (Art Director). Participants gained hands-on experience with cutting-edge AI tools for writing, image and video generation, as well as music and voiceover creation. The session highlighted how AI can enhance creativity by providing innovative tools, while emphasizing that true creativity extends beyond merely mastering these technologies.