Canon Launches “Women Who Empower” Campaign with Dubai Business Women Council

March 21^st, 2024

Canon, a global leader in imaging solutions, has collaborated with the Dubai Business Women Council (DBWC) to launch the 'Women Who Empower' campaign. The initiative aims to uplift and support women in the imaging and print industries through webinars, mentorship opportunities, and networking events.

The “Women Who Empower” campaign falls under Canon's 'Future of People' theme and the 'Inclusion and Diversity' pillar. Aligned with this year’s International Women's Day theme of "Inspire Inclusion", the initiative aims to empower women by providing a platform to showcase their work, enabling access to necessary tools, and helping them excel through investment and training programmes.

The programme will include three modules: printing, photography, and content creation. Each module will include four sessions, two theory and two practical, allowing participants to select one or more areas of interest. These classes include technical instruction, foundational theory, and a month of supervised Canon equipment practice in the chosen field.

The content creation curriculum led by award winning Emirati film director and producer, Nahla Al Fahad, will provide extensive training on the fundamental abilities and knowledge required to produce engaging video material. Participants will gain competence with cameras, narrative strategies, and hands-on video production experience. The photography curriculum will be led Jorge Ferrari, a leading sport, action, commercial photographer, and a Canon Ambassador. The sessions will explore the principles of photography, focusing on narrative and offering hands-on activities to refine photographic techniques. Lastly, the printing module by Ayman Ali, Marketing Director, B2B, Canon Middle East will provide participants a thorough grasp of printing options for applications such as customized interior décor, studio settings, and photography portfolios. Upon completing the program, participants will produce and present a portfolio showcasing their work.

Canon will provide resources, including imaging and printing equipment, as well as identifying and providing trainers. At the end of the program, participants will be rewarded with Canon products and featured on Canon's official platforms, opening potential collaboration opportunities. These highly interactive workshops will be conducted at Nahla Al Fahad’s Beyond Studio’s and one of UAE’s highly creative ArtPlus studios.