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Thursday 4th of May 2023
An audience of both men and women attended an insightful FORUM hosted by the Dubai Business Women Council in collaboration with Deloitte Digital Middle East. The event featured Hussein Dajani, Partner in Deloitte Digital Middle East, who presented the findings from Deloitte's 2023 Global Marketing Trends report. Dajani explored how brand leaders are stimulating growth and provided an inner look on their thinking for the coming year. The session's objectives included navigating economic uncertainty with marketing investments, prioritizing sustainability efforts to bolster consumer trust, re-imagining the role of creativity to drive growth, and Metaverse strategies brands are using to stay competitive. The audience was given the opportunity to gain valuable insights into the latest marketing trends and strategies that can help drive business growth in today's ever-changing market.