For the third time, DBWC hosted its partner PayLink for an informative webinar on how to launch a marketing campaign. The Co-Founder and Marketing Manager of PayLink shed the light on the essential tools, strategies and platforms to use to effectively launch a campaign, that will attract more customers and generate income for their businesses.

The session also covered the importance of identifying your KPIs, the content of the advertisement as well as setting the right budget for the campaign.

PayLink, is Forbes Middle East Fintech Top 20 Company that allows small and micro businesses to accept online and card payments in minutes. It is a mobile-based payment app allowing merchants to accept payments across multiple platforms and get online fast.