DBWC in partnership with Paylink hosted another informative session on how to optimize the conversion rate on your ecommerce website to generate more sales and higher return from your marketing efforts. The session also discussed what metrics should be tracked and measured to increase the conversion of visitors to paying clients.

This session was facilitated by Tarek Ghobar, Co-Founder, PayLink. Tarek is a three-time tech entrepreneur with fintech and e-commerce focus. Tarek managed Foodpanda growth across the Middle East (part of Talabat.com today), taking the platform from 100 to over 15,000 orders per day in less than 3 years. His previous two ventures were in healthtech, one of which supplied products to international teams such as Manchester United, German National Team, Netherlands Olympic teams and many others which was later acquired. Tarek holds two degrees in Aerospace Engineering and is currently the co-founder of PayLink App, a Forbes Middle East Fintech Top 20 Company that allows small and micro businesses to accept online and card payments in minutes. PayLink App allows merchants to accept online payment directly from their mobile phone without the need for an ecommerce site to know more visit www.thepaylink.com