Speakers discuss bestselling book ‘E-Myth’ to motivate members to be successful in small ventures

UAE, November 14, 2013
Dubai Business Women Council (DBWC) recently held its latest Network Majlis session under the theme “The E-Myth Revisited” which was conducted by Layla Halabi and Maha Khatib, Partners at Learnactive. The forum had a lengthy discourse on ‘E-Myth’, a book by Michael Gerber, a small business consultant and author.

This year’s November Network Majlis focused on the myths surrounding small businesses as written in the bestselling E-Myth. Both speakers brought in their years of experience and expertise to make the session interactive for the members looking to either start or expand their small businesses. According to the book, 40 per cent of small ventures fail within their first year. The speakers talked in-depth about the reasons for their failure and offered ideas to make them successful.

The E-Myth is a must read for all entrepreneurs as it dispels the myths about starting their own business and shows how commonplace assumptions can get in the way of running it. According to Gerber, a person who is proficient technically but lacks management skills can still do well in business. He emphasized in his book that there is a clear distinction between ‘working on your business’ and ‘working in your business’ that can result in success or failure. The session ended with the copy of the book being distributed to the members by the speakers courtesy of Learnactive.

Mrs. Raja Al Gurg, President of Dubai Business Women Council, said: “Many people have this misconception that small businesses are not successful. Today’s Majlis was an eye opener for many of our members who are keen to become entrepreneurs but would like to initiate with a small idea as it requires little investment. The fact that McDonalds, one of the largest fast food chains in the world, is the largest small business in the world is highly motivating for our members as majority of successful businesses have had a humble beginning.”

Founded in 2002, DBWC motivates women to be productive members of the society, while encouraging role models to rise up from the ranks and inspire other women around the world, especially in the Arab region, to discover their true potential. DBWC organises the high-profile monthly event ‘Network Majlis’ to provide information about the latest knowledge, skills and best practices for women entrepreneurs and leaders. For more information about recent DBWC activities, log on to the Council’s Facebook page - https://www.facebook.com/pages/Dubai-Business-Woman-Council-DBWC/146645812070341 .