Greetings from University of Dubai.
As you know Artificial Intelligence (AI) is the future of the world and is being used extensively in different fields and, Street Marketing is an innovative marketing approach that is more effective and consumes lesser money than traditional marketing. This conference will be focusing on how AI can be combined with new and innovative marketing models to drive sales.
The conference will be delivered by Dr. Marcel Saucet who is the founder of SM&B and the pioneer of the STREET MARKETINGTM concept. He has conducted street marketing campaigns for major global brands. His book “STREET MARKETINGTM : The Future of Guerrilla Marketing and Buzz” won the 2015 USA Best Book Awards.
The conference highlight is Mr. Michel Chalhoub, son and hier of Mr. Patrick Chalhoub – Chalhoub Group.
Kindly look out for the workshop “Street MarketingTM Key Strategies to drive Consumers to the Mall” as well which will delivered by Dr. Marcel Saucet on 8-9th May at University of Dubai. http://ud.ac.ae/street-