The DBWC organized and exclusive session for it members on May 3rd for it members around customer centricity. The session was conducted by Taco Nieuwenhuijsen, Founder & CEO Encompass Marketing Services DMCC.
Taco is a performance-minded change enabler, bringing 30 years of customer-centric B2C and B2B leadership. Taco fulfilled senior executive roles for multinationals such as KLM, Somfy, and Qatar Airways, regional companies and multiple startups.
Taco discussed with DBWC members the eight customer centric-principles, how to understand the purpose of customer-centric in organization and how to discover pragmatic ways to become more customer-centric organization. Taco also talked about why customer-centric best practices are still not being applied in other organizations.