The course on Customer Acquisition/Retention was discussed by Tiberiu Iacomi, CPO-Chief Probability Observer-The Improbable Agency, during week four. Week four also saw the surprise appearance of, Nicolas Rouhana who talked about Angel Investing, Seed Stage, Startups and how listening to advice is the best trait to cultivate for successful entrepreneurs.

The topics of Strategic Plans; Marketing Mix; SWOT Analysis; Implementation & Evaluation; PR Pitches; Digital Marketing and Social Media Strategies were discussed by Michela Simone, Founder & Managing Partner – ModusMe, during her Marketing and PR sessions which emphasized how the way a product is marketed makes all the difference between success and failure.